Experts in bio-regeneration of water for sustainable housing.
Faced with the challenges of the 21st century—resource scarcity, water stress, pollution, and climate change—it is urgent that we rethink our practices.
Eco-friendly water treatment and sustainable sanitation solutions
The O Group is thus committed to an approach where every drop of water is valued, optimized, respected, and shared within a virtuous cycle.
The Group O is thus committed to an approach where every drop of water is valued, optimized, respected, and shared within a virtuous cycle.
Faced with the challenges of the 21st century-resource scarcity, water stress, pollution, climate change-it is urgent that we rethink our practices.
Protecting water means preserving life
With Infinit’O™, every drop of rainwater is collected and naturally regenerated using advanced biomimetic technology, then reused several times: for showers, toilets, irrigation, organic gardening, and even natural swimming pools.
At the end of these cycles, the water safely returns to the groundwater and nature, completing a truly circular and ecological cycle.
This is the promise of circular water, without waste, for resilient housing that respects future generations.
Our pillars of expertise in water bioregeneration
Inspired by wetlands and natural marshes, this technology purifies wastewater through the combined action of plants, microorganisms, and natural substrate. It recreates purifying ecosystems without chemicals, drawing on cutting-edge research.
Inspired by rivers, lakes, and natural filters, our biofiltration system recreates in miniature the biological processes that make water clear and healthy. This process guarantees pure, chlorine-free water that is suitable for swimming, gardening, and family life.
The Digital management
O Connect brings a new dimension to water management. A veritable living memory, it records history, analyzes flows, and anticipates needs. Thanks to this digital control, water becomes a controlled resource: every drop is tracked, optimized, and valued, in a spirit of transparency and sustainable efficiency.
Our vision: Water, source of life and innovation
• Natural ecosystems recycle water without ever polluting or wasting it.
• Wetlands, forests, and living soils are natural filtration and purification plants.
• It is this intelligence of nature, this “biomimicry,” that we have chosen to adopt and perfect for modern living.
From the roof to the water table
Our comprehensive Infinit’OTM offering is divided into stages:
Smart and reliable rainwater harvesting
Optimized and secure water storage for all uses
Modern, natural phytopurification that complies with all regulations
Natural swimming, without chemicals, for health and biodiversity
Infinit'O : news
We attended CES 2026 to unveil infinitO, a solution for infinite water reuse in the home, which will be available at the end of the year. Learn more…
